Treasure Island Media have launched another media campaign drawing on an existing t-shirt slogan and film series – ‘suck Dick, Save the World’. The company is inviting people to put themselves forward as part of Paul Morris' dick sucking army. It’s easy to dismiss this as an attempt to continue to give the brand a high profile. Sure, it does that.
Yet, it’s a mistake to regard this as only that. Morris is quoted in the ad as saying: “IT’ S ONE OF MY BASIC BELIEFS: IF YOU SUCK DICK YOU’LL BE DOING
YOUR PART TO SAVE THE WORLD-MAKING IT A BETTER AND HAPPIER
PLACE. SUCKING COCK IS SEXUAL. BUT LIKE ALL SEX IT’S NOT JUST SEX.
IT’S ALSO SPIRITUAL AND POLITICAL.”
Morris truly belies this and it’s really not that far from the slogans of the 60s – ‘Make Love Not War’ and so on. I continue to find it fascinating that a porn company is seeking to raise sex beyond smut whilst preserving the sleaze. Quite what form this army will take is unclear but this will be interesting to watch.
Read the full ad here (some might regard it as NSFW)
Tuesday, 2 November 2010
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