It's also a time of important fund-raising which can truly make a difference to people's lives. It is of course, also time of platitudes, of talking of safe-sex whilst engaging in bareback, of telling a younger generation "do as I say, not what I do". For wider society, it's one of those rare moments when the 'gay community' make it through into the mainstream media, and are once again associated with disease. Too often it seems to me, these campaigns are led by an LGBTQ community in a western context whilst heterosexuals are broadly seen to focus upon the 'otherness' of HIV/AIDS in Africa.

In fact, take a look at the US based lesbian Curve magazine for example and there's no mention of World AIDS Day at all that I can see. The same is true for the British magazine Diva. To be fair, it's also absent from the website of some gay male publications such as Gay Times. The Manchester based outnorthest has a big focus on the local campaign to 'know your status' which probably represents where HIV health policy thinking has gone more recently, and is significant for placing less emphasis on prevention (not that any campaign would accept such a claim). This can be contrasted with the San Francisco based Bay Area Reporter which argues that prevention was the big theme of 2011.
POZ magazine has a fascinating floor speech from the Democrat House Representative Jim Himes, linking to this CSPAN page, suggesting you listen from 8.53 when he goes on to argue that we can end AIDS this generation. Queer UK gives a focus to the launch of a new support centre in Suffolk for the Terrence Higgins Trust - Britain's largest HIV and sexual health charity. The Australian Star Observer reported that the National Association of People Living with HIV/AIDS (NAPWA) has used World AIDS Day to call for Australia to commit to adopting new technology to fight HIV transmission, with the goal of eliminating transmission and new diagnoses before the end of the decade. The Advocate uses the event to focus on homophobia, arguing that as long as homophobia exists, AIDS won't die.
Finally, Canada's Xtra! magazine takes a historical approach to World AIDS Day with a video of the US activist Cleve Jones (famously characterised in the film, Milk) and how he originally came up with the idea of the AIDS Memorial Quilt. Well worth a watch.
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